Jiří Nový, Digital Transformation Manager at ČPP: The meaning of application in insurance companies

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In this part, Jirka Nový from ČPP pojišťovna shared his experience with us. We focused on applications in insurance companies. When do they make sense and when are just the website and the client zone enough? How to work with customer touch points and do you need to make a native application or should you rather lean towards PVA? Jirka also talks about acquiring new users or maintaining existing ones and, finally, about why it is good to go beyond the borders of Prague and not always follow the slogan "digital first". Definitely worth a listen.‍

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